Webinar Base

How Luxury Brands Can Reinvent the Customer Experience

Free

Category: Advertising Webinars, Communication Webinars, Marketing Webinars, Top Webinars | Date: January 17, 2012, 6:00 pm GMT

While issues around the quality of the customer experience have been providing luxury brands with challenges in brand loyalty and customer retention, there are opportunities to re-engage customers and...

CEM, Customer Experience, customer experience management, customer loyalty, financial services, loyalty, Luxury, Retail

Going Mobile with Your PPC Campaigns

Free

Category: Advertising Webinars, Marketing Webinars, Top Webinars | Date: December 14, 2011, 6:00 pm GMT

The importance of Mobile Advertising is growing rapidly. It is estimated that before the end of 2011, over half of Americans will have a smartphone. How do you optimize your PPC campaign structure and...

mobile advertising, online marketing, pay per click, PPC, ppc campaigns, ppc mobile

The Ins and Outs of Facebook Advertising

Free

Category: Advertising Webinars, Social Media Webinars, Top Webinars | Date: January 1, 1970, 12:00 am GMT

Are you looking to boost your online advertising strategy for the new year, but just aren’t sure where to start? Or maybe you’ve seen the power of Facebook as part of your marketing strategy, but ...

facebook, facebook ads, facebook advertising, online advertising

What Insights Can Advertisers Derive From Social Media

Free

Category: Advertising Webinars, Social Media Webinars | Date: November 10, 2011, 5:00 pm GMT

If you are interested in leveraging social media more effectively as a marketing, product innovation and outreach tool, you'll want to register for this webinar. We have mined thousands of conversati...

free webinar, marketing, social data mining, social media, social media marketing

The New Face of Site Retargeting – Optimization, Customization and Control

Free

Category: Advertising Webinars, Top Webinars | Date: November 17, 2011, 7:00 pm GMT

THIS IS AN EXCLUSIVE EVENT AVAILABLE TO AD AGENCIES and/or ENTERPRISE-LEVEL CLIENTS. Join FetchBack CEO, Chad Little, and Chief Revenue Officer, Patrick Schwind, for a live webinar to learn how...

agency, internet retailer, IR500, remarketing, retargeting

How to Create a Brand Experience

Free

Category: Advertising Webinars, Communication Webinars, Marketing Webinars, Top Webinars | Date: November 3, 2011, 4:00 pm GMT

The decision to pay money for a product or service is often based on more than just the product or service itself. Consumers care deeply about the overall experience of the buying process: They respon...

Brand Experience, brand management

Connecting Brand and DR Campaigns

Free

Category: Advertising Webinars, Top Webinars | Date: August 4, 2011, 7:00 pm GMT

Did you know that your DR campaigns can now learn from your brand campaigns, and your brand campaigns can learn from your DR? Innovations in real-time media buying and optimization are enabling digit...

digital, Digital advertising, internet advertising, online ads

Video and Mobile Advertising – Getting Past the Hype and in Front of Your Audience

Free

Category: Advertising Webinars, Top Webinars | Date: May 25, 2011, 6:00 pm GMT

Video and mobile have been the darlings of industry pundits and conferences for years. And now with ad dollars finally flowing into them - it's time to get real about what's possible (and impossible) ...

Google AdWords: Developing a Full Campaign in 30 Minutes

Free

Category: Advertising Webinars, Marketing Webinars, Top Webinars | Date: June 17, 2011, 6:00 pm GMT

Webinar Overview This fast-paced, 30-minute, webinar will give participants a quick overview of how you can use Google AdWords for your business' marketing plans. We'll take one company idea from a...

Google AdWords, marketing

CRM & Analytics

Free

Category: Advertising Webinars, Business Webinars, Customer Service Webinars, Top Webinars | Date: June 15, 2011, 6:00 pm GMT

Launching a successful digital campaign requires a lot of work. Businesses tend to only allocate time to the strategy, setup, and implementation stages. Many forget to designate the necessary time to ...

7 pillars, analytics, arman rousta, blueliner, blueliner marketing, CRM, email marketing, free webinar, Google, Marketing Webinars

Mobile Marketing Stategies

Free

Category: Advertising Webinars, Marketing Webinars, Top Webinars | Date: May 4, 2011, 6:00 pm GMT

Did you now that 5 billion text messages are exchanged each day? How about the fact that there are about 80 million mobile web users? With 1 out of every 5 phone purchases today smart phones & mob...

7 pillars, arman rousta, blueliner, free webinar, marketing webinar, mobile marketing, mobile web design

Reaching Business Audiences through Social Media and Display Advertising

Free

Category: Advertising Webinars, Social Media Webinars, Top Webinars | Date: April 19, 2011, 4:00 pm GMT

The traditional marketing funnel is no longer. Casting a wide net and hoping you'll generate the right prospects just doesn't work like it use to. What's more, your customers and prospects increasingl...

display advertising, social media marketing

A Guide to Successful Facebook Ads

Free

Category: Advertising Webinars, Social Media Webinars, Top Webinars | Date: March 29, 2011, 6:00 pm GMT

The webinar will cover techniques for choosing targeting criteria, best practices for creative, and useful tips for optimizing to a variety of conversion goals. Attendees will walk away with an ac...

facebook advertising

The New Market Research for Fast Moving Agencies

Free

Category: Advertising Webinars, Top Webinars | Date: March 22, 2011, 6:30 pm GMT

As clever as a concept might be, as smooth as a presentation might go, as compelling as a pitch might be, advertising succeeds only if consumers accept it as true. The velocity at which the ad busines...

advertising agencies, innovative market research, market research for agencies, mobile market research, online market research, online video market research, qualvu, webinar

Track, Measure & Optimize for Real Brand Impact

Free

Category: Advertising Webinars, Marketing Webinars, Top Webinars | Date: March 9, 2011, 7:00 pm GMT

Traditional metrics such as brand awareness, message association, consideration, or purchase intent, while measurable online, have been hard to make actionable. Publishers have offered measurement and...

brand impact, Digital advertising

Key Digital Trends for 2011

Free

Category: Advertising Webinars, Featured, Marketing Webinars, Social Media Webinars, Top Webinars | Date: December 16, 2010, 6:00 pm GMT

You’ll find out what to expect in mobile, social media and online advertising, including: - Why marketers are increasing spending on social media — - and what it means for other marketing budg...

digital trends, mobile advertising, online advertising, social media

How to Succeed with StumbleUpon Ads

Free

Category: Advertising Webinars, Top Webinars | Date: November 9, 2010, 7:00 pm GMT

Join StumbleUpon for a discussion on strategies for successfully promoting your brand and driving traffic to your website using StumbleUpon Ads. Topics will include: - Selecting the best web cont...

StumbleUp, traffic

The Total Economic Impact of ClearSaleing

Free

Category: Advertising Webinars | Date: October 12, 2010, 5:00 pm GMT

Forrester Consulting recently examined the total economic impact and potential ROI that enterprises may realize by deploying ClearSaleing's advanced advertising analytics and attribution management pl...

adam goldberg, advertising analytics, analytics, attribution management, clearsaleing, forrester, last click, online advertising, PPC, purchase path, TEI, total economic impact

Introduction to advertising on Bing

Free

Category: Advertising Webinars, Top Webinars | Date: September 30, 2010, 6:00 pm GMT

Date: September 30, 2010 Event Start Time: 10:00 AM Pacific Standard Time (UTC - 8 hours) Duration: 1 hour For this FREE webinar, we've lined up an expert to give you an overview of what to expec...

Bing advertising, copywriting techniques, keyword selection

The Keys to Online Display Advertising

Free

Category: Advertising Webinars, Marketing Webinars | Date: June 24, 2010, 1:00 pm GMT

Speaker: David Hallerman, eMarketer Senior Analyst What: The Keys to Online Display Advertising When: Thursday, June 24, 2010, 1 PM EDT In this session, you’ll find out: # The growth trends fo...

display advertising

Cross Media Marketing Success with Your Customers

Free

Category: Advertising Webinars, Marketing Webinars | Date: June 10, 2010, 6:00 pm GMT

During this session, presented by Joe Manos, MindFireInc Executive Vice President, you will learn: • Why technology alone won’t guarantee your success • Other critical organizational factors a...

cross media