About Merlin

  • Member Since: September 22, 2010

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Sales and Marketing alignment continues to be a major concern for top management, especially when company survival in a tough economic climate depends on the ef...

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LeadFormix-SnapEngage Integration leverages on the power of lead analytics derived from LeadFormix and the live chat capability offered by SnapEngage so compani...

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Drip marketing means creating and freely sharing information so that you can convert prospects into leads and these leads into customers. The main goal is to g...

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Content marketing can be challenging, especially for firms that target multiple verticals. The financial services industry is particularly difficult because the...

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Engaging potential buyers with content and turning them into qualified leads is a pervasive challenge: IDG Communications found technology vendors may be losing...

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If you ask a B2B sales rep, “What is your biggest challenge?” 9 out of 10 times they will tell you, “I can’t get anyone on the phone. If I could just ta...

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Cold calling, email marketing, webinars, snail mail, lead nurturing— all of these marketing tactics have one very important element in common. Each one begins...

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Over the last five years, web marketing has become an essential element in the marketing mix for virtually all B2B companies. B2B web marketing programs are now...

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Social media marketing can help level the playing field between resource-limited small and medium businesses (SMB) and their larger competitors. Do you know how...

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One of the top challenges for B2B marketers is the creation of compelling content in the volume required to fuel lead nurturing programs, website content, blog ...

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Lead generation and management is certainly a critical business process challenge. Solutions from companies like LeadFormix are essential in the new world order...

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Is every name you have a lead? Is every lead a real prospect? How much time are you spending on leads that don't close? And what's the difference betwe...

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Many businesses are using social media to build brand and sales. But social media can also backfire: do you know the difference? This webinar will give you ins...

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