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According to a Synergy Research Group report released 2 months ago, the web conferencing market is mostly divided between three key players:
1. Cisco WebEx holds 58% share of the web conferencing market, valued at $760M in the second quarter of this year.
2. Citrix GoToMeeting + GoToWebinar + NetViewer – 12.98%
3. Microsoft Office Live Meeting – 10.94%
This means that all the other webinar software providers fight over a total share of 18.08%. Here is a list of the most popular webinar software providers:
|Webinar Software||Trial||Lowest price/mo||Pricing||URL|
|WebEx||14 days||$19||$19/mo – up to 1 host and 8 attendees
$49/mo – up to 9 hosts and 25 attendees
|GoToMeeting||30 days||$49||$49/mo – up to 25 attendees||Site|
|GoToWebinar||30 days||$99||$99/mo – up to 100 attendees
$399/mo – up to 500 attendees
$499/mo up to 1000 attendees
|Adobe Connect||30 days||$55||$55.00/month/host – up to 9 hosts and 25 attendees||Site|
|InterCall||N/A||$39||$0.10/minute – up to 250 people
$39/mo – up to 10 people
$49/mo up to 20 people
|ClickMeeting||30 days||$10||$10/mo up to 5 attendees
$29/mo up to 25 attendees
|ClickWebinar||30 days||$39||$39/mo up to 50 attendees
$79/mo up to 100 attendees
$159/mo up to 500 attendees
$269/mo up to 250 attendees
|MyMeeting123||N/A||$19.95||$19.95/mo up to 25 participants
$69.95/mo up to 100 participants
|GatherPlace||14 days||$29||$29/mo up to 5 guests
$39/mo up to 20 $49/mo up to 100
$75 up to 200
|NetViewer||30 days||-||â‚¬46.80 EUR including VAT up to 15 attendees||Site|
|omNovia||20 days||$49||$49/mo – up to 25 attendees
$89/mo up to 50
$178/mo up to 100
$360/mo up to 200
|ReadyTalk||30 days||$49||$49/mo – up to 25 attendees
$99/mo up to 150 attendees
$399/mo up to 500
|Saba||30 days||$19||$19/mo up to 25
$29 up to 50
$79 up to 200
|VIA3||15 days||$29.99||$29.99/mo – hundreds of participants||Site|
|Yugma||Free for 1 attendee 1 hour of meeting||$9.95||$9.95/mo up to 20 participants
$34.95/mo up to 50
$79.95/mo up to 100
$159.95/mo up to 500
|Mikogo||14 days||$13||$13/mo 3 participants
$21/mo 15 participants
$34/mo 25 part
|Fuze Meeting||14 days||$29||$29/mo 25 attendees
$49/mo 45 attendees
$69/mo 100 attendees
|IBM Lotus Sametime||Yes||-||12-month licences from $21.85 to $449||Site|
|iLinc||30 days||$49||$49/mo 25
|InfiniteConferencing||10 days||N/A||N/A flat rate||Site|
|TeamViewer||Free version||Free for non-commercial use||Lifetime licences â‚¬ 499 15 participants
â‚¬ 998 25 participants
|InstantPresenter||14 days||$39||$39/mo 25 attendees
$59/mo 50 attendees
$89/mo 100 attendees
|iVisit||Free version||$4.95||free -1 participant
$4.95 /mo up to 8 participants
A while back we have launched the Request a webinar feature, so that our visitors can tell us what they are interested in. To all webinar hosts out there, here are the most requested topics:
- Data Deduplication
- Recent trends in international marketing
- Watercolor painting
- Organisational Development
- Talent Analytics
- Effective Email Communication
- Business, Personality
- Inside Sales Prospecting
- Real estate on the internet
- Clinical Data Management
- Adhoc wireless network
- Drug safety and pharmacovigilance
As you can see, some of them have been covered, others are still waiting.Â And here are the most sought after topics:
Photo by WSDOT
Let me start by saying that there is no such thing as “best webinar service”. With that myth out of the way, let’s see how we can determine which of the hundreds of providers, offering dozens of options, suits you best.
Step 1: Understanding the options. Each webinar or webcast solution is different and, after looking into every one of them, you’ll see they offer features you didn’t even know existed and which would make your life a lot easier.
Here are a few options you can take into account when evaluating webmeeting software:
- Maximum number of participants: subscription based services limit the maximum number of participants, so it helps to know how many attendees you expect: 50, 100, 100?
- Audience management: invitation and registration management, email templates, automatic reminders and follow-ups, all these might come in handy when organizing a webinar, taking a load off your mind.
- Automatic recording – If you want to watch how your presentation went and see how you can improve it, you might want your webinar software to offer automatic recording. Otherwise, you’ll have to install another piece of software for this task, not to mention remembering to start the recording before the webinar begins.
- Desktop sharing, whiteboard sharing, file sharing – Do you need to let the participants see something on your computer (desktop sharing) or to show them additional files (file sharing), do you need to draw or write something on a virtual whiteboard (whiteboard sharing)?
- Multiple presenters and webcams – Are you planning on hosting the webinar yourself or do you have several presenters? If so, you would need the webinar software to support multiple presenters and webcams.
- Text chat – Do you want the attendees to be able to chat with you, do you want to allow them to chat publicly among themselves or to send private messages?
- Polls and surveys
- Reports and statistics
- Software requirements: what does the webinar software need in order to function: does it work on Windows only, does in need a certain browser or certain plugins installed?
Step 2: Understanding your needs. This is similar to step 1, but I chose to put it in second place, as it’s possible not to be aware of your needs until you know what a webinar service can do. So out of all those features and options, start selecting the ones that are important to you, as well as those “nice to have”.
Step 3: Evaluation. Start with the established solutions, they’ve already been tested by many others before you, there are plenty of reviews available and there is a lesser chance of running into an unreported bug. Then, if price is a constraint, start filtering solutions based on this criterion. Then, see which of the services on your shortlist provide most of the options you need.
Salesforce.com (NYSE: CRM), the enterprise cloud computing company, announced today the acquisition of Dimdim for approximately $31 million in cash.
Salesforce.com will use the acquisition to bring new real-time communication capabilities to the Chatter collaboration platform, following in Facebook’s steps in combining collaboration and communication into an integrated service:
“The acquisition of Dimdim will help salesforce.com deliver to the enterprise the same integrated collaboration and communication experience that made Facebook the world’s most popular Internet site“, says Marc Benioff, chairman and CEO, salesforce.com.
Chatter seems to be doing OK, with 60,000 users since its release in June. By offering an integrated collaboration and communication platform, Salesforce believes it will drive greater Chatter adoption, increase customer loyalty and differentiate its entire product portfolio.
DimDim is no longer accepting new registrations, but the service will remain available until March 15 (or until the subscription ends, for the paid annual subscriptions).
EEVMSCDC6HUV I’ve been meaning to write a blog post about the new features we were working on for a while now, and today I’ve decided to actually do it (instead of just planning and procrastinating ).
And getting back to our hottest features, here they are:
- If you can’t find a certain topic on Webinar Base, you can request a webinar on the topic of your choice, request that will go directly to all webinar hosts registered on our website
- Have you ever registered for a webinar excited about the topic, only to discover you have been wasting an hour of your life listening to a company sales pitch? We have! So we thought we’d discourage salesy webinar hosts by allowing users to vote and then displaying all votes for each webinar host. Here is an example.
Is there anything else you would like to see on Webinar Base?
There are many voices out there arguing that free is the future, just as there are many saying there is no such thing as free.
But where does this free-mania come from? Offering things for free can be a part of the marketing strategy (or even a business model) and the reasons can vary:
- Media coverage: companies selling electronics, cosmetics, phones could send a free sample of a newly launched product in exchange for reviews.
- Lead generation: when offering a free ebook, a free webinar or a free report, a company will most likely require your contact details so they can send you other special offers, hoping to turn you into a customer.
- Advertising business model: websites, newspapers, televisions may offer free content to attract readers/viewers, charging companies for advertising on their platforms.
- Freemium business model: this is a model used especially by software applications companies, which may offer limited versions of their products for free, while charging for premium versions.
However, I feel the “free” model is being overused these days, all this because of a few myths we consider true. Let’s dig a little deeper into them:
The “New Economy” Myth: In the digital economy, due to lower entry barriers, “everyone can play”, as Seth Godin notes. Basically, you have to be free to fit in.
However, being on the market is not the same as staying on the market and being a player is not the same as being a winner. If your business can’t make enough money, you’re out of the game just as quickly as you were in. Easy access guarantees nothing except just that: easy access. And unless we will be getting back to stone age barter system, we still need money to live and to grow our businesses.
The “Attention” Myth: With new competitors entering the market every day, giving away free products is a good away of getting attention.
I beg to differ. Just look at how many emails you have in your inbox with attention-grabbing titles such as “Free traffic”, “Free subscription”, “Free business advice NOW”. Any of them got your attention? No? But it’s free stuff!! Well, since everybody is trying to get your attention, they are all just generating noise. And since most of these messages turn out to be plain spam or, at best, falsely advertised offers, you ignore them. Unless your job is to run after free stuff all day long, you will put a higher value on your time spent reading those offers than on the products you might receive.
The “Viral Effect” Myth: “Give a product away, and it can go viral”, says Chris Anderson in his book “Free: The Future of a Radical Price”.
Far be it from me to burst anyone’s bubble, but the viral effect is not something you can get by offering a free pair of socks or an ebook. To go from zero to millions overnight is like working on a piece of software in your dad’s garage and expect to turn it into the next Google. The viral effect is a “black swan“, an unpredictable and nonrecurring event, and not something you can base your business strategy on.
And even if you do go viral once, how long can the effects last? How many of you still remember the funny YouTube video you saw last week or the witty article someone sent you by email? And to go even further, do you remember who the author was and how much you bought from him? Exactly. Visibility does not equal sales.
The “Cost Effective” Myth: Free is a cheap way of marketing yourself.
It might be true if your time is worth nothing. Producing content for free, for instance, still costs time, not to mention electricity, web hosting, internet connection and investments in education.
The “Traction” Myth: Giving away free products attracts more users, which you can turn into clients.
Either that, or you have just attracted a lot of people fishing for free samples, people who will never pay a single cent for what you have to offer. In the freemium business model, around 2% of the free users are converted to paying users. With this conversion rate in mind, what are your costs for getting one free user and for getting one paying customer? In some cases, it’s worth it, in others, it’s not.
First, I’d like to thank all webinar hosts who have listed their webinar on our site. We have 116 listings so far and counting!
Second, we announce today a new offer for webinar hosts: free Featured Listing (worth $49 per listing) to all webinars linking back to us. Here is what you can do to take advantage of this offer.
If you want to bring in more business, there are two approaches: you can go out there and chase the business (prospecting, cold calling), or you can make the business come to you. I’m sure the second option sounds pretty appealing, so let’s dig a little deeper.
Instead of harassing your prospects with sales propositions, you could find a way to offer them something interesting and useful and make them come back for more. An easy (and effective) way of doing this is with a webinar (an online seminar). Here are some pointers on how to increase your sales with a free webinar:
- Find a topic you are an expert on and people are interested in
For instance, if you are a sales consultant, offer a webinar on how to increase sales performance or how to sell to big clients. Or if you are a designer, deliver a webinar on how to use design to attract more visitors to your website.
- Deliver useful information, not sales pitches
I’ve seen a lot of people using webinars to pitch their products. Unless you’re Google or Adobe and people are standing in line to find out what products you are working on, don’t do it. It’s better to deliver useful information to your attendees, to build a reputation as an expert in your field and to make people want to know more about that topic, than to trick them into listening to your sales pitch.
- Use the webinar to generate leads
Try to keep contact with your attendees.Â Have them subscribe to your mailing list, then send updates they might be interested in.
- Mention your product
Even though I’ve just said you shouldn’t pitch your product, it’s OK to mention it. If you’re doing a webinar on business networking, for instance, it’s useful to let the audience know you’ve just launched a book on the very same topic (once or twice is enough, don’t remind them about your book every 5 minutes).
- Offer something to your attendees
Make your attendees feel special, make them an offer they can’t refuse (to cite the classics ), whether it is a discount, a limited time offer or a free product as an incentive.
Webinars and webcasts are a good way to promote your business or even increase your income. However, as more and more free webinars are being launched every day, it’s getting harder to reach the audience. So how can you promote your webinar?
First of all, you should consider starting promoting the webinar 2 to 4 weeks before the delivery date. If it’s sooner, you won’t have enough time, if it’s earlier, the impact will be diminished, since people generally need a sense of urgency in order to act on an offer.