Writing business news for the Web

Description

Instructor: Jacqui Banaszynski,
Knight Chair in Editing,
Missouri School of Journalism
Location: Online
Date: Dec. 1-2, noon or 4 p.m. EST

The fast-paced world of the Web places special demands on writers and editors.

That’s especially important when posting fast-breaking news or handling complex information – numbers, cumbersome titles, misunderstood terms, precise attribution.

This Webinar will help writers and editors write with clarity, efficiency, brevity and transparency.

Participants will study story approaches and language use that enhance the readability of Web copy.

YOUR INSTRUCTOR

Now, without leaving your desk, you can learn tips from Pulitzer Prize-winner Jacqui Banaszynski on how to write complex, breaking business news stories for the Web. Banaszynski, the Knight Chair in Editing at the University of Missouri School of Journalism, is a regular presenter at APME NewsTrain and the National Writers Workshops. She has taught at American Press Institute, the University of Kansas and the University of St. Thomas in St. Paul, and has served as a Pulitzer juror.

WHAT YOU WILL LEARN

In one hour each day of the two-day seminar, she will reground reporters, writers and editors in the fundamentals of writing fast-breaking news for a fast-reading audience. Participants can attend a session at either noon or 4 p.m. EST each day.

DAY 1: Deadline writing basics for fast-breaking business news online

Topics covered:

How we read online. What studies and experience show.
Core principles of deadline writing for the Web: clarity, efficiency, brevity and transparency
Specific writing techniques – including sentence construction, word use, punctuation, attribution, quotes and more.
Some specific consideration of business-related writing issues, such as jargon, titles, use of numbers and explanation of terms.
DAY 2: Going fast and going deep: How to plan for layered coverage that helps organize your reporting and writing online

Topics covered:

Fast-and-deep reporting plan I: The Wall Street Journal stakeholder wheel
Fast-and-deep reporting plan II: Deconstructing a story by topics and audience
Web-based story structures to help your reporting and writing
Inverted pyramid for the digital age
News “totem”
Modified Wall Street Journal story structure
Mainbars, sidebars and links in a multi-media world
Want a sample of what you’ll learn? Check out this self-guided Webinar by Banaszynski.

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