Win Back Your Inactive Email Subscribers

Description

Building active, long-term relationships with your customers is the holy grail of marketing. Email marketing, done well, offers the potential to move marketers toward attaining this goal. But if your subscribers have gone inactive you’ve lost the connection. You’ve also lost potential revenue as the cost of retaining customers is always less than the cost of recruiting new customers.

Attend this session to get an in-depth look at strategies that maximize engagement and response. Our email experts will show you the best and the worst examples from big and small brand marketers and you’ll walk away with ideas on how to re-engage your inactive subscribers.

In this session you’ll learn:

- Why email subscribers go inactive
- The costs of inactivity in terms of deliverability and loss of revenue
- Strategies to re-engage subscribers

Speakers:
- Bonnie Malone, Director of Response Consulting, Return Path
- Kathie Montgomery, Senior Manager of Email Marketing, eBay

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