Video and Mobile Advertising – Getting Past the Hype and in Front of Your Audience

Description

Video and mobile have been the darlings of industry pundits and conferences for years. And now with ad dollars finally flowing into them – it’s time to get real about what’s possible (and impossible) in video and mobile digital advertising.

Throwing money at mobile and video initiatives to achieve the “wow factor” doesn’t qualify as a sound and efficient strategy. Buyers need to get savvy and demand more sophisticated tools. Join Rocket Fuel as we highlight and guide you through the finer points of identifying and communicating with your target audience in these emerging digital channels.

Attend this webinar and you’ll leave armed and ready to make the jump to video and mobile audience buying on the web. You’ll also learn how to quickly and easily expand your online audience buying efforts to leverage these new channels.

Things you’ll learn by attending:
• When to include video and mobile on a digital buy.
• The unique capabilities of these channels.
• How to buy audiences in mobile and video.
• How to target phones.
• The best way to treat iPads and other tablet devices.
• How to drive different types of user responses in these channels.

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