Turning Qualitative Data into Decisions

Description

See how to use the power of Qualvu’s video processing portal to gain higher ROI from all of your video qualitative research through innovative data mining tools.

Video research has given you new levels of insight into consumers’ lives and attitudes. But with that benefit has come a challenge: How do you organize and mine that much information?

Qualvu’s client portal is a powerful tool used to generate engaging and accurate reports infused with video highlights. However how about all of that focus group and IDI video collecting dust in a file cabinet, closet, or spare office? Can Qualvu be leveraged to digitize and store that video data – and most important, can you use Qualvu to search, organize and even report on NEW insights quickly, efficiently and effectively?

Join our webinar to find out!

It’s an important question because what our clients are realizing — now that theyve waded into video-based research in earnest — is that collecting the customer’s truth is relatively easy. The challenge is what to do with tens of hours of video responses.

Join us to see…

How to cost-effectively turn video data into decision-driving insights that represent the voice and face of your customer
How easy it is to take video data and make it searchable, to turn full responses into clipped gems of truth, and how easy it is to socialize the learnings
How you can get the most out of detailed video research, even if you haven’t used Qualvu to collect insights!

Register for a FREE WEBINAR that will change the way you think about how to manage qualitative data.

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