Track, Measure & Optimize for Real Brand Impact

Description

Traditional metrics such as brand awareness, message association, consideration, or purchase intent, while measurable online, have been hard to make actionable. Publishers have offered measurement and optimization based on metrics like click-through, unique visitors, ad impressions, or conversions, but all have had limited value and relevance for brand marketers. These old-school metrics are not representative of success as they cannot be used to answer the real question – what impact did the campaign have on my brand?

In this webinar, you will learn how marketers can leverage the precision & scale offered by digital media, and combine that with tracking & optimizing brand equity elements in real-time to drive phenomenal results for display ad campaigns. These techniques can be applied to every phase of the consumer purchase cycle – from driving awareness to increasing consideration and stimulating purchase. You will also learn about real results where Rocket Fuel leveraged these techniques for Ace Hardware to be the #1 media partner by target audience volume, and most effectively drove engagement and specific actions on AceHardware.com.

No related posts.