The Real Reasons Sales Training So Often Fails and What To Do About It

Description

Dave Stein, who will lead this session says, “First, let’s get something straight. Every salesperson needs ongoing training and ongoing reinforcement, just like pilots, doctors, electricians, lawyers, and every other profession. If a sales person doesn’t get relevant, well-designed, and regular training, as selling conditions change, they learn by trial and error. And that’s no way to beat their quotas.”

Dave goes on, “There are scores of articles and blog posts about why sales training fails. Unfortunately, many have been written by sales trainers with an agenda. With more than six years of ongoing independent research, ESR understands why sales training fails, and more importantly, what sales professionals, their managers, and sales trainers can do about it.”

During this 50-minute interactive session, ESR’s CEO, Dave Stein, will share with us the primary reasons sales training fails and specific, proven strategies to overcome this decades-old challenge.

About Dave Stein

Dave is CEO and Founder of ES Research Group, Inc. ESR independently evaluates sales training companies, their programs and approaches and provides guidance to companies seeking a strategic approach to sales performance improvement. Dave has been a successful salesrep, VP of Sales, VP of Marketing, VP of International Operations, VP of Strategic Alliances, sales consultant, sales trainer, sales coach, author, and keynote speaker. He’s a private pilot and airplane owner and lives and works on the island of Martha’s Vineyard, Massachusetts.

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