The mobile-and socially-enhanced in-store customer experience: What shoppers want when they walk into a store

Description

STORES Knowledge Series webinar by Criti Inc.

As retailers experience global economic challenges and increasingly empowered shoppers, there is a sense of urgency to acquire and retain shoppers by providing superior customer experiences. This webinar offers fresh thoughts on mobile and social media applications within the store environment, overcoming challenges of ROI assessment and providing effective ways to leverage current techniques to deliver to shoppers what they are looking for.

Join us to learn
• Gain insight into the key things shoppers are looking for once they enter the store
• Learn current trends in retail mobile and social media initiatives
• Find out how social and mobile experience initiatives contribute to the calculation of ROI, and how to measure the success of these initiatives through direct ROI parameters
• Discover relevant ways of including social and local contexts to mobile-enabled shoppers
• Learn innovative techniques that provide a more engaging shopping experience

No related posts.