The Keys to Online Display Advertising

Description

Speaker: David Hallerman, eMarketer Senior Analyst
What: The Keys to Online Display Advertising
When: Thursday, June 24, 2010, 1 PM EDT

In this session, you’ll find out:
# The growth trends for display advertising—and what they mean
# How display works with search and offline campaigns—and makes the parts bigger than the whole
# Pros and cons of different display creative options—and why banners, rich media and video fulfill different functions
# How online display ads help support brand marketing goals—and why it isn’t simple
# How audiences react to display ads—and how their behavior sometimes contradicts what they say
# Ad targeting, the privacy debate and related issues—and why they matter

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