Maximize the Synergy of PPC and SEO: How to Manage Paid and Organic Search Together
- URL: http://searchmarketingnow.com/maximize-the-synergy-of-ppc-and-seo-how-to-manage-paid-and-organic-search-together-8204
- Date: 2011-07-14 13:00:00 EDT
- Listed: June 23, 2011 6:42 am
- Expires: This ad has expired
Description
Thursday, July 14, 2011 -1 M EDT
Speakers: Bill Mungovan, Adobe
Horst Joepen, Searchmetrics
This webcast will look at how marketers can measure, analyze, and optimize both paid and organic search campaigns in a single place, using a common underlying data set.
We’ll look at the relationship between PPC and SEO – how each impacts the other and how marketers can use these synergies to maximize the overall ROI of their campaigns. We’ll also hear about the recent integration of Adobe SearchCenter+ and Searchmetrics, which enables marketers to measure their combined paid and organic search results.
Find out how you can get the most out of your overall SEM campaign by understanding and optimizing the synergies of PPC and SEO.
Attend this webcast and learn:
•What are the synergies between SEO and PPC
•How to optimize the ROI of SEM campaigns with a 360° view on SEO and Adword campaigns
•How to automate paid bids based on fluctuations in organic rankings
Who should attend: Search advertising marketers and marketing executives looking to maximize the synergy of PPC and SEO.
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