- URL: http://www.451marketing.com/webinar.php
- Date: 2011-11-08 12:00:00 EST
- Listed: October 21, 2011 8:16 am
- Expires: This ad has expired
It is a well-known fact that â€œbad news travels fast.â€ From small town gossip to national news headlines, reputation management has always been crucial to companies and personalities when a crisis erupts. Now, in the new world of social media and mobile connectivity, where communication is both incessant and instantaneous, brands are more vulnerable than ever to public relations blunders and crises. There is nowhere to hide and avoiding an issue almost always makes it worse. How can your company prepare for and respond to a crisis (both online and off) using social media?
AJ Gerritson, Founding Partner of 451 Marketing, will teach attendees how to manage online reputation and face crises head-on in this FREE webinar. Attendees will learn to leverage digital public relations tools by monitoring brand reputation, understanding how information travels online, creating a comprehensive crisis plan of action, and learning from brands who have done it right (and those who have failed miserably). By learning how to prepare for a crisis, companies can turn problems into opportunities.
WHEN:Tuesday, November 8, 2011. 12:00PM ET
Regristration: Free, but must RSVP for the event.
451 Marketing is an award-winning communications agency that specializes in public relations, social media marketing and search marketing. Based in Boston, 451 Marketing works with consumer brands to build awareness, engage customers, create fan loyalty, and drive business through a cutting-edge integrated communications approach.
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