Is Your Website Attracting Visitors or Quickly Shedding Them?

Description

Learn how to analyze your site to find and fix the areas where you are losing traffic and sales

“I look at my web analytics and my website is doing great.” False confidence? Most website managers feel that their sites are performing optimally when they look at their dashboard. However, the websites may have flaws that send visitors away or fail to deliver what online searches promise. Don’t spend money in the wrong places and lose additional revenue that would flow with better site intelligence and the right skills.

Philippa Gamse, web strategy expert and founder of Websites That Win, helps marketing and website managers analyze their websites to attract more visitors, direct them to the right pages and generate sales.

She teaches you how to determine where your website is losing visitors and to draw in desired prospects and keep them there. Many think their website analytics are all they need to gauge performance, but Philippa will show you in detail another dimension you are missing that is costing you revenue.

In this virtual training seminar, you’ll learn how to:

• Analyze website statistics beyond just visitor numbers. Do your visitors leave immediately after arriving? Are they going to the right pages?
• Determine the most common problems that websites have and prioritize them for resolution
• Match your landing page components with the expectations of visitors arriving from search engines so your traffic spends more time on your site
• Make informed decisions to wisely invest in your website and sell more
• Employ special techniques to prevent leaks from occurring in the future

All registrants will receive a complimentary 20-minute consultation with Philippa to discuss their website (a $100 value).

Wednesday, Apr 6, 2011 1:00pm – 2:00pm Eastern Time

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