How to Write Business-Friendly Emails That Create Emotional Connections and Leave Customers Saying WOW!

Description

Every email your employees send out has your company’s brand in the signature line and it puts your corporate reputation on the line. A great email can completely restore customer confidence in your brand and regain goodwill. But, at the fingertips of a disgruntled customer, your emails can be plastered all over the Internet by way of a powerful blog. In Before You Hit Send, Myra shows your people, step by step, how to craft customized, friendly emails that answer customers’ questions and leave customers with a WOW reaction.

Creating a Winning Email Style:

· Build instant rapport with your customers by writing with a casual, contemporary tone
· The 6-Step WOW formula for Emails
· How to write short, descriptive subject lines and why you should
· How to structure your email for greatest impact
· Why you need to communicate with short sentences and short paragraphs in email
· Personal pronouns: THE secret to personable, rapport-building emails
· Plus examples of amazing emails from some Zappos, JetBlue Airlines, Best Buy, and QVC.

What You Need to Know Before You Send Your Next Email to a Customer

· 5 grammar gaffes that rob your company of credibility
· The NUMBER 1 complaint consumers have about email customer service
· Why it’s important for your email to do more than just answer the customer’s questions
· Never send an email that you wouldn’t want posted, in its entirety, on a blog!

Proofread Like a High School English Teacher

· How to avoid (very) common gaffes and goofs that rob your company of credibility
· Why proofreading your email backwards can help you catch embarrassing errors
· Get a checklist of key things to re-view before ever hitting the send button
· Great tips for proofing on your computer monitor
· BONUS: Expert editors’ tricks for spotting their own mistakes

Who Should Attend:

-Contact Center Managers
-Contact Center Supervisors, Team Leaders
-Front line CSR’s
-Quality Assurance Representatives and Leaders

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