How to Stop Competing on Price

Description

Learn to Integrate Customer Value into Your Supply and Pricing Strategy

You can’t outsell the big-box stores, so why try? Competing on price in hopes of attracting volume business is a losing proposition. Instead of trying to offer the lowest price and putting your business at risk, learn to determine what high-margin products customers value and desire and are willing to pay for.

Dr. Bill Hettinger, cash flow expert, professor and author of the widely acclaimed book Finance Without Fear: A Guide to Creating and Managing a Profitable Business, teaches you to focus on customer needs. He helps you develop a sustainable and profitably business strategy in which you offer products that your customers will pay premium prices for. Learning how to sell more lucrative products that customers want generates greater margins and profits.

In this virtual training seminar, you’ll learn how to:

• Integrate customer feedback into your product pricing strategy
• Determine the wants and needs of your prospective customers — what they will pay premium prices to obtain
• Compete on niche and specialization rather than cost
• Coach your employees and managers to focus on customers and customer value when making decisions
• Understand and the differences customer-centric and price strategies and how they will affect your profits
• Employ three types of customer strategies to position your product

All registrants will receive a free chapter from Dr. Bill’s book “Finance Without Fear: A Guide to Creating and Managing a Profitable Business.”

Thursday, Jul 7, 2011 1:00pm – 2:00pm Eastern Time

Only $99 per connection

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