How to Drive Profitability and Business Growth with Your Transactional Survey Programs
- URL: https://cc.readytalk.com/r/v2ma8elw9961
- Date: 2011-11-09 12:00:00 CST
- Listed: November 2, 2011 6:19 am
- Expires: This ad has expired
Description
Historically, transactional surveys have been used to measure customer experience for the purpose of improving customer satisfaction. The result? Multiple surveys; lots of data; no way to connect it to business outcomes. Many call this being “data rich and information poor.”
On November 9th 2011, industry analysts and top business executives will speak on best practices and techniques for turning transactional survey data into actionable insights that drive growth and profitability across the entire organization. This hard-hitting, information packed webinar is designed for survey department heads / customer experience executives who are looking to find ways to speed up data analysis, link feedback to business processes, and make a contribution to the bottom line.
Join the American Marketing Association for this free webinar and you can expect to learn:
•How to Nicor National drove profitability in their customer service department
•Techniques for connecting transactional survey data with business outcomes
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