Health Care and Social Media: What works, what doesn’t and what you can do about it

Description

Webbed Marketing* recently conducted a study on social-media usage by the 25 largest health systems in the nation (defined by number of employees). Join two members of Webbed Marketing’s online research team, Amy Marshall and Lindsey Grant, to learn how the top 25 health systems stack up, as well as what the key innovators in healthcare marketing are doing from a social-media perspective.

In this webinar you will learn:

- What the largest health systems in the U.S. are doing from an online marketing perspective
- What channels and topics have proven most effective for health systems to reach their audience
- The latest innovations in healthcare marketing
- How to make social media work for your organization while adhering to HIPAA and Joint Commission standards
- Ways to measure and benchmark your organization’s progress

*Webbed Marketing is a division of Fathom Online Marketing

Presenters:

Amy Marshall – COO and co-owner of Webbed Marketing

Amy is deeply involved in analyzing social media and data for clients.  One of her strengths is researching, analyzing and planning a client’s online marketing strategy and from that, providing a comprehensive plan of action for real results.

Lindsey Grant – Online Business Analyst for Webbed  Marketing

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