Connecting Brand and DR Campaigns
- URL: https://cc.readytalk.com/r/1dwb32onv2in
- Date: 2011-08-04 11:00:00 PST
- Listed: July 29, 2011 9:38 pm
- Expires: This ad has expired
Description
Did you know that your DR campaigns can now learn from your brand campaigns, and your brand campaigns can learn from your DR? Innovations in real-time media buying and optimization are enabling digital campaigns across display, video, mobile and social to get smarter, faster.
Richard Frankel, Rocket Fuel President and co-founder, will present:
o How advertisers and their agencies can benefit from innovations at the intersection of data, technology and media.
o An overview of today’s predictive audience-buying technologies
o Case studies illustrating how both brand and DR advertisers, in diverse verticals are using these technologies to drive more effective and efficient results.
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Ad Reference ID: 344e31dfe26a1e6
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