Collecting Data is the Easy Part, Choosing a Collection Digital Tool Takes Skill

Description

Part of designing a next generation qualitative research project involves selecting the right technology that you will use to collect feedback, organize data, share findings with stakeholders – and all of those choices should be made based on your and your stakeholders’ objectives.

In this session, we will focus on the factors that can help you shape those decisions, think about the possibilities for sharing stimuli with participants, understand the uses and benefits of screen tracking capabilities, and decide which data collection device (webcams, pocket cams, smartphones, tablets, iTouch, pencams, headcams) will deliver the insights desired.

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