- URL: http://www.imaginea.com/ad-click-prediction-using-apache-spark/
- Date: Feb 23, 2017
- Listed: January 25, 2017 12:45 am
- Expires: This ad has expired
Click prediction algorithms are essential & used extensively for sponsored search and real-time ad bidding. The current advertising scenario often makes the predictions redundant, if they are not near real-time.
In this webinar, we explain the application of Spark’s machine learning pipeline for predicting Click Through Rates (CTRs). We also cover the many challenges you may face & how to overcome them.
Predictive algorithm: How to overcome challenges faced while running predictive algorithms on sparse data
Machine learning: What are the advantages of using Spark machine learning pipeline API for CTR prediction
Non-distributed frameworks: Find out the limitations of using non-distributed Machine
Suresh Babu, Chief Revenue Officer, Imaginea
Sachin Tyagi, Head – Data Analytics, Imaginea