Achieving a Stellar Customer Experience: Looking Beyond Traditional Customer Care

Description

The financial payoff in revenue of great customer service is proven to be 10-20x the investment; however, there are many factors outside of the scope of “traditional” customer service—such as poor product design, mis-aligned processes, misleading corporate marketing and negative word-of-mouth—that can overshadow even the largest investments in an organization’s customer service function.

In order to achieve a stellar customer experience, organizations must look beyond the traditional customer service metrics and processes in order to achieve a holistic view of how customers interact with—and view—an organization.

Join VIPdesk on Thursday May 12, 2011 for “Achieving a Stellar Customer Experience: Looking Beyond the Traditional”, a free Webinar presented by John Goodman, Vice Chairman of TARP. Through a series of case studies and real-world examples, Goodman—one of the forefathers of the customer experience industry—will educate attendees as to how they can look beyond traditional “roles” and “responsibilities” of customer service in order to provide a stellar customer experience.

THIS WEBINAR WILL COVER:
• The main causes of customer dissatisfaction
• Six steps that can improve customer experience and maximize loyalty
• Ten customer service myths held by most organizations (and why they are false)
• The formula for maximizing customer satisfaction and loyalty

THE FIRST 10 PEOPLE TO REGISTER WILL RECEIVE A COPY OF JOHN GOODMAN’S BOOK: “Strategic Customer Service: Managing the Customer Experience to Increase Positive Word of Mouth, Build Loyalty and Maximize Profits”

For more information, or to sign up, visit: http://bit.ly/m3h4In

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